Five Reasons To Incorporate Video Into Your Learning Strategy
Read Time: 3 minutes
Check out our five reasons to incorporate video into your organizations learning strategy:
- Video Boosts Attendance And Retention
- Video Increases Autonomy And Motivation
- Learners Want Video
- Video Prepares Your Workforce
- Brand And Business Building
Think back to your grade school or college days. Do you remember the excitement of watching a movie or a video in class?
Years or decades later, the best educators still know that video can grab your attention and help you learn in new ways. Video disrupts traditional learning methods while engaging learners’ visual senses to implant deep and lasting learning.
This article will cover 5 reasons why you should consider incorporating video into your organization’s learning strategy.
1. Video Boosts Attendance And Retention
Research proves that video boosts attendance for training. It changes the way people learn and increases the learner’s chances for success. Learners are likely to watch a short, engaging video before clicking to the next slide in your eLearning course, especially if that video begins playing automatically.
Video helps learners to retain information at a higher level than a slide with text or a PDF handout. Coupled with built-in knowledge checks and measurement tools, knowledge retention from video courses increases even more.
2. Video Increases Autonomy And Motivation
Allowing your learners to take their own learning journey through video is a great way to build autonomy and trust. Custom videos can help your employees build their professional acumen, motivating them to excel in their position at your organization and build skills for management positions.
Building a library of short videos about your organization, your processes, and the development topics that appeal to your learners provides a great benefit to employees.
3. Learners Want Video
Nowadays, learners want video. Millennials (18-34) make up 40% of the workforce and 70 – 80% of the workforce in high-tech industries, real estate, and police departments. In the next 10 years, millennials will make up 75% of the workforce, regardless of industry.
Business executives prefer watching videos, as well. Specifically, 59% of senior executives prefer video over text and 75% of executives watch videos while working.
4. Video Prepares Your Workforce
Many successful organizations want to prepare their future associates, especially those in sales or distribution channels, for the work they’ll complete on the job. Imagine the power of sending your potential hires a short video about what their new roles will entail. Not only will it prepare them for the start of their job, but it could weed out workers who may not be ready for the position.
5. Brand And Business Building
You can use videos to not only teach your internal learners, but also your external audience, including distributors, channels, or customers.
Educational videos can be shared socially to establish your credibility as an organization. If you’re client-facing, people who watch your videos are more likely to use your services. Think about product videos, how-to videos, and brand videos. Shared videos build your organization’s brand recognition and provide a service to your audience.
Add Video Into Your Learning Strategy Today!
If you’re ready to start using video in your learning strategy, we recommend hiring a professional videographer who understands eLearning and how the video will be used in your learning mix. Hiring a videographer for b-roll will add more work to your instructional designers and may create a disconnect between the text and video portions of your courses.
Our talented staff includes in-house videographers, instructional and graphic designers, scriptwriters, and developers. We consult with you to understand your needs, then develop learning courses to match those needs. Book a meeting with one of our experts today if you want to learn how video can grow your organization.