Key Points
- AR image recognition utilizes marker-based technology to scan real-world 2D images and overlay digital content like videos, text, or 3D objects.
- A primary advantage is the ability to remotely update digital overlays through an Extended Reality System (XRS) without needing to reprint physical materials.
- This technology supports high learner mobility, allowing users to move freely around a marker to view the augmented content from different angles.
- Common corporate use cases include interactive onboarding scavenger hunts and augmented newsletters that feature pop-up leadership updates.
Table of Contents
What is augmented reality image recognition?
Augmented reality (AR) image recognition uses an AR app where learners scan real-world 2D images and overlay 2D video, text, pictures, or 3D objects on it. Through marker-based AR technology, AR image recognition detects a marker in the real world (e.g. a poster or QR code) and places preloaded digital content on top of it.
AR image recognition is one of three AR technologies that can be used alone or together as part of an AR training program.
To activate AR image recognition, learners simply use their mobile device or tablet to scan a static marker in the real world, then the AR application recognizes and attaches digital elements to it (e.g. informational text boxes or videos).
Benefits Of Augmented Reality Image Recognition
- Ability to update content digitally – Developers can update content digitally through an extended reality system (XRS) on an as-needed basis.
- Increased mobility for learners – Throughout their learning activities, learners can freely move around their environment with their device and approach images from different angles.
- Repeatable activities – AR image-based learning is highly repeatable, so learners can easily refer back to their learning activity at any time to reinforce their understanding.
Examples Of Augmented Reality Image Recognition For Training
Onboard New Employees Through An Interactive Scavenger Hunt
Create a memorable onboarding experience for recent hires by sending them on an interactive scavenger hunt that uses AR image recognition technology. Learners use their mobile device or tablet to scan a poster on a wall in front of them. Once scanned, the AR application will overlay digital text, images, and videos onto the poster.
These digital onboarding materials may include:
- Interactive digital posters that display information about the organization’s founding
- Videos that introduce new hires to key leadership members
- A map of their new work environment that displays where key areas of the business are located
Read More: Onboarding With AR: 3 Ways To Effectively Welcome And Engage New Hires
Create Engaging Digital Newsletters For Teams
Use AR image recognition to actively engage your employees with interactive digital newsletters. After opening the newsletter over email, learners simply scan their screen and view overlaid videos that contain key information, including:
- Updates from leadership about current health and safety protocols
- An interview with the employee of the month
- An overview of quarterly goals and key projects
- A video tour of a newly opened location
AR image recognition takes an otherwise unengaging, one-dimensional digital newsletter and elevates it through these custom pop-up videos.
FAQ
AR image recognition – What is it?
AR image recognition is a specific type of augmented reality that detects a 2D marker in the real world—such as a poster or image—and overlays digital elements like video, text, or 3D models directly on top of it.
What are the benefits of using AR image recognition for training?
This technology increases learner engagement through mobility, allows for infinite repetition of training activities, and enables developers to update information digitally without the cost of replacing physical print materials.
How can AR image recognition be used for onboarding?
Companies often use AR image recognition to create interactive scavenger hunts where new hires scan physical markers throughout the office to unlock videos, maps, and information about the organization’s history and leadership.
