Does gamification really work?
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Think about the apps you most commonly use. Whether it’s a fitness tracker, a banking app, or a social media platform, you’re probably engaging in gamification multiple times each day. When people think of gamification, they often think of a new eLearning trend for innovative companies, but the concept has been used and marketed for almost 150 years.
In 1896, S&H Green Stamps created a gamification technique to increase their sales. They sold stamps to retailers who used them to reward customers for loyalty. The same principles that have always compelled people to play games – friendly competition, loyalty, enjoyment, problem-solving – are alive today in eLearning.
The market growth of gamification is expected to reach $5 billion in 2018. eLearning Industry also reported that gamification will be the primary mechanism that 40 percent of the Global 1000 organizations will employ to improve their business operations.
The Proven Benefits of Using Gamification in your Learning Strategy
1. Enhanced UX
Gamification can condense a large amount of information into one pleasant-looking interface. Learners can navigate a virtual game board or competition in a way that enhances their user experience and perception of your company and your training materials.
2. Instant Feedback
Gamification creates instant feedback for you and your learners. Just like in a real-life game, people quickly learn where they rank and how they place. Completing a gamification activity will instantly tell learners where they stand and what next steps are required.
3. Healthy Competition
Gamification encourages learners to compete against their peers and coworkers for training knowledge. If you choose to assign badges or awards, learners can become even more invested in what they’re learning and “beating” others at the game.
4. Social Sharing
Most modern games are rooted in social sharing. When you finish playing a game on Facebook, you’re often prompted to share your score or your results with your Facebook friends. The same is true of gamification in eLearning. Your learners will want to share their results on social media channels. We create badges that learners can add to their social channels after they complete a course.
5. Multi-Functional Technique
Gamification can be used for almost every industry and every topic. While it’s not a one-size-fits-all solution, it does have a place in soft skills, onboarding, sales training, compliance training, and more.
6. Enjoyment and Engagement
A Willis Towers Watson study found that firms with highly engaged employees can achieve a financial performance four times greater than those with poor engagement. A Hay Group report found that engaged employees generate 43 percent more revenue.
Additional research suggests that playing games can signal the release of dopamine in learners’ brains. When they achieve a goal that’s set before them, dopamine (a neurotransmitter that controls the reward and pleasure centers of the brain) is released. It will help your learners find enjoyment in solving complex problems and working through issues.
If you’re ready to integrate some gamification techniques into your learning strategy, call us, today. We’ll consult with you to review existing content and courses and help you determine if and how gamification could be a good fit for you and your learners.