Train Your Channel Partners To Increase Revenue

Roundtable Learning is committed to helping you establish better working relationships with your channel partners.

Ask yourself: Do we offer training to our channel partners? Is that training accessible? Does the training trackback to our LMS so that we can evaluate the success of your partners?

Check out our 3 tips to train your channel partners to increase revenue:

  1. Open A Clear Path Of Communication
  2. Provide Ongoing Support
  3. Engage With Your Partners

Your channel partners and distributors hit the front lines every day to represent your brand and your product, but they’re often put on the back burner when it comes to training.

If you want to increase your sales and help your partners sell more, you might want to reconsider your training approach.

At Roundtable Learning, we learn your product and create custom tools like video learning, eLearning, ILT, and AR/VR experiences about those products for your partners.

This article will define channel training and provide 3 tips to train your channel partners to increase revenue. 


What Is Channel Training?

Channel training must be offered to anyone who delivers, promotes, or sells your product or service. That means that any of the following should receive consistent training:

  • Franchisees
  • Vendors
  • Distributors
  • Contractors
  • Resellers
  • Consultants and other representatives

Channel partners can fall into the “out of sight, out of mind” category for busy channel executives. They don’t benefit from in-house learning programs that keep them motivated and feeling like part of a team.


Step To Train Your Channel Partners

1. Open A Clear Path Of Communication

One of the first steps to training your channel partners is to open a clear path of communication and transparency so that they understand their value in relation to your culture and your business.


2. Provide Ongoing Support

Stay in front of your partners to ensure they have all the help, customer support, and materials they need to succeed. Channel partners often represent more than one organization. They sell products from other organizations and often sell what is easiest and provides the best return.


3. Engage With You Partners

As a channel executive, the more you engage with your partners by making trips to the office, prioritizing training, hosting conference calls, attending sales calls, and more, the more your partners will sell your product with expertise.


Maintain A Smooth Channel Partner Relationship

We have found that providing eLearning to your partners increases retention, keeps your products top of mind, and increases the sales process and ramp-up time for partners. Book a meeting with us today or check out more of our resources!


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