Train your channel partners to increase revenue

Your channel partners and distributors hit the front lines every day to represent your brand and your product, but they’re often put on the back burner when it comes to training.

If you want to increase your sales and help your partners sell more, you might want to reconsider your training approach. Do you offer training to your channel partners? Is that training accessible? Does the training track back to your LMS so that you can evaluate the success of your partners?

Channel training must be offered to anyone who delivers, promotes, or sells your product or service. That means that any franchisees, vendors, distributors, contractors, resellers, consultants, and other representatives, should receive consistent training.

Channel partners can fall into the “out of sight, out of mind” category for busy channel executives. They don’t benefit from in-house learning programs that keep them motivated and feeling like part of a team.

One of the first steps to training your channel partners is to open a clear path of communication and transparency so that they understand their value in relation to your culture and your business.

Stay in front of your partners to ensure they have all the help, customer support, and materials they need to succeed. Channel partners often represent more than one company. They sell products from other companies and often sell what is easiest and what provides the best return. As a channel executive, the more you engage with your partners by making trips to the office, prioritizing training, hosting conference calls, attending sales calls, and more, the more your partners will sell your product with expertise.

Roundtable Learning is committed to helping you establish better working relationships with your channel partners. Our training strategies increase revenue, visibility, communication, product knowledge, travel expense, and partner retention. We learn your product and create custom tools like video learning, eLearning, ILT, and AR/VR experiences about those products for your partners.

We have found that providing eLearning to your partners increases retention, keeps your products top of mind, and increases the sales process and ramp-up time for partners. Call us, today, if you’d like to learn how we can create tools to help your partners sell more.